The Ultimate Guide to Roasted Coffee Packaging: Everything to Know

Food packaging is a $277.9 billion industry, coffee packaging being just a portion of it. For small and growing coffee brands, the packaging of their products is a major selling point. With 7 in every 10 consumers claiming packaging design influences their buying decisions, you can't hold back when it comes to your brand's packaging. Not unless you want to lose to competitors. In this guide, we break down the types of packaging and considerations to keep in mind as you make moves toward improved coffee packaging.

Coffee Packaging Basics

When you're deciding on new packaging for your coffee brand, you'll need to keep a few factors top of mind:

  • Design 
  • Size requirements 
  • Filling process 
  • Bag style 
  • Degassing valves 
  • Resealability

Our WHOLEPACKS coffee packaging comes in almost as many styles as there are flavors of coffee—plus the customization options are endless. Take a peek if you're ready to see stellar coffee packaging in action.

Types of Coffee Packaging

You'll want to decide on one (or a few) packaging styles for your line of coffee. This isn't a decision based solely on looks. Do your research and go with the packaging style you think will deliver the best customer experience.
Be sure to talk with your packaging manufacturer as not all styles are offered by every packaging company. Even if your preferred packaging manufacturer isn't able to produce your first choice in packaging style, they can likely help you pinpoint the optimal packaging for your specific needs.

Flat pouch

Also known as flat pouches, these are generally fairly small in size. Pillow bags are great for single servings but will need a stand if displayed upright in stores.

If you're looking for a way to promote a new flavor, order pillow bags to use as samples. It's a cute marketing trick that can send your customers scrambling for the full-size option.

Flat bottom

Quad seal bags tend to be more costly than other style options. However, if you're looking for packaging that stands upright on its own, this could be the best fit for you.

Quad seals generally have the option to include a zipper for better resealability. This is allowed due to the sealing on all four sides of the bag, hence the name quad seal.

Flat Bottom Bag

The flat bottom bag stands easily on its own and stands out on shelves. It forms a square shape which makes it appear like a box.

You have plenty of customization when it comes to resealability, style, and size decisions.


Also known as stand-up pouches, are round at the bottom to allow for easy standing. These are minimalistic style options with a zipper seal at the top. This packaging style is great for keeping coffee fresh until use.

Side Fold Bag

Side fold bags are economical style options that offer a fold and tin tie as closures. These are fairly popular style options and you'll find them lining the coffee aisles of grocery stores.
These bags aren't great for standing up on their own but you can easily display them by arranging them in a basket or bin.

Side fold bags are also sometimes referred to as side gusset bags. This is because of the gussets at the sides—makes sense, right?

Ensure Packaging is Designed to Keep Coffee Fresh

Be sure to think about resealability when you select your coffee packaging. Consumers are unlikely to use the coffee all in one go and without proper sealing, it can spoil quickly. You can pick from a variety of tin ties and zippers as proper resealing options.
Options will vary depending on the style you select for your packaging.

Manage Labeling Process to Ensure Clear Product Communication

Consumers want to know the details of the coffee they're buying, especially more seasoned coffee roasting fanatics. You can't get away with a simple logo and name.
Make sure labels are applied to all packages correctly and that package design considers label placement.
Your labels should include information like the roast date, origins, and processing method. You should also include the basics like the name of your company, a logo, and the name of the blend.
If you're on a budget you can print labels in-house instead of outsourcing.

Design a Stand-Out Style with Customized Packaging Designs

If you impress your customers with a stand-out design you'll help to encourage sales. Once your products are on the move from shelf to cart to brewing, you'll be on the path to creating return customers. As mentioned previously, the packaging does have a significant influence on purchasing decisions.
If you're stuck on a design, enlist the help of a professional designer with packaging experience or talk with the representatives at your chosen packaging manufacturer. They'll be able to guide you toward the best decisions for your business.

Consider Your Filling Process

If you fill in-house manually or semi-manually then packaging will play a huge role in ease of filling processes. You'll need to consider how easy it is to unseal and reseal packages. 
You should also be aware of how large or small the opening of the package is. A scoop will need to be able to pass through the opening during the filling process without trouble. 
Since you and your team are handling packaging, you'll be opening, filling, and closing all the bags. You want the process to be as simple and quick as possible. Keep efficiency in mind and make your filling process an important factor in selecting the packaging style you choose.

Get the Best Coffee Packaging and Skyrocket Your Small Coffee Brand

Coffee packaging can be a make-or-break-it situation. The packaging, just like a book cover, are what grabs the consumer's eye. You want packaging that is aesthetically pleasing from color to design to texture.
Once you win the first 'interview' with your customer your product will move from shelves to shopping carts. Then all that's standing between you and a new loyal customer is a delicious brew.
Get started with your custom coffee packaging using Wholepack's order form.